Adore Beauty Group Limited (ASX:ABY)

Kate Morris
Executive Director
Market Cap (AUD): 131.77M
Sector: Consumer Discretionary
Last Trade (AUD): 1.39 -0.01 (-0.71%)
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1. About

Adore Beauty Group Limited (ASX:ABY) is Australia's number one pure play online beauty retailer. 

The Company is an integrated content, marketing and e-commerce retail platform that partners with beauty and personal care brands to introduce customers to a large range of products to suits a variety of needs and preferences. 

Education and entertainment are core elements of Adore Beauty's offering - and its platform is a destination for beauty consumers even when they are not seeking to purchase items. The Company aims to be known as a trusted, authentic and credible voice in the beauty and personal care space.

Adore Beauty's vision is to help women feel more confident and fabulous every day by delivering an empowering and engaging beauty shopping experience personalised to their needs.

Adore Beauty's aspiration is to transform the beauty shopping experience and drive online penetration to own the beauty category in Australia and New Zealand, and be the pre-eminent online destination for a broad selection of premium beauty, wellness and personal care products across skin, hair, make up, accessories and close adjacencies.

2. Business model

3. Strategy

4. Markets

5. Competition

6. History

7. Team

8. Financials

9. Risk