The Hydration Pharmaceuticals Company Limited (ASX:HPC)
The Hydration Pharmaceuticals Company Limited (ASX:HPC) owns and operates Hydralyte North America, a consumer products company that markets and sells a range of liquid, tablet and powder Healthy Hydration Solutions products into the North American markets of Canada and the United States, under the Hydralyte brand.
Hydralyte North America does not operate in Australia or New Zealand.
The Board believes there is a significant opportunity within the Healthy Hydration Solutions Market for Hydralyte North America.
The Healthy Hydration Solutions Market sits in the overlap between over-the-counter medicines, functional beverages and vitamin and mineral supplements, and primarily aims to boost health and wellness via range of rehydrating products.
The Company offers products covering each of those market areas.