Harvey Norman (ASX:HVN)

Kay Lesley Page
Market Cap (AUD): 5.57B
Sector: Consumer Discretionary
Last Trade (AUD): 4.48 +0 (+0%)
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1. About

Harvey Norman Holdings Limited (ASX:HVN) principal activities primarily consist of an integrated retail, franchise, property and digital enterprise.

Australian Franchise System

Harvey Norman® operates under a franchise system in Australia and consistently delivers an unparalleled retail offering to Australian consumers with an extensive product range, cutting-edge technology and market leadership in key product categories.  Harvey Norman Holdings Limited grants franchises to independent proprietors under three leading brand names: Harvey Norman®, Domayne® and Joyce Mayne®.  The proprietors sell products in the following categories: electrical goods, furniture, computerised communications, bedding and manchester, kitchen appliances, small appliances, bathroom and tiles, carpets and flooring.

Harvey Norman

The Harvey Norman® brand name is a retail icon throughout Australia with 57 franchised complexes in New South Wales, 1 in the Australian Capital Territory, 37 in Queensland, 38 in Victoria, 17 in Western Australia, 10 in South Australia, 6 in Tasmania and 2 in the Northern Territory. Brands sold across the 168 Harvey Norman® franchised complexes throughout Australia are market leaders in the core audio visual and technology segment.


The Domayne® brand name was launched in May 1999 and currently has 12 franchised complexes in New South Wales, 1 in the Australian Capital Territory, 3 in Queensland and 2 in Victoria.  Domayne® franchised complexes offer a contemporary range of furniture, bedding, computer and electrical products.

Joyce Mayne

The Joyce Mayne® brand name was acquired in July 1998 with 7 stores of which 6 were converted to Domayne® franchised complexes in May 1999.  As at 30 June 2016, there were 6 Joyce Mayne franchised complexes, 2 in New South Wales and 4 in Queensland.

2. Business model

3. Strategy

4. Markets

5. Competition

6. History

7. Team

8. Financials

9. Risk