Harvey Norman (ASX:HVN)
Harvey Norman Holdings Limited (ASX:HVN) principal activities primarily consist of an integrated retail, franchise, property and digital enterprise.
Australian Franchise System
Harvey Norman® operates under a franchise system in Australia and consistently delivers an unparalleled retail offering to Australian consumers with an extensive product range, cutting-edge technology and market leadership in key product categories. Harvey Norman Holdings Limited grants franchises to independent proprietors under three leading brand names: Harvey Norman®, Domayne® and Joyce Mayne®. The proprietors sell products in the following categories: electrical goods, furniture, computerised communications, bedding and manchester, kitchen appliances, small appliances, bathroom and tiles, carpets and flooring.
The Harvey Norman® brand name is a retail icon throughout Australia with 57 franchised complexes in New South Wales, 1 in the Australian Capital Territory, 37 in Queensland, 38 in Victoria, 17 in Western Australia, 10 in South Australia, 6 in Tasmania and 2 in the Northern Territory. Brands sold across the 168 Harvey Norman® franchised complexes throughout Australia are market leaders in the core audio visual and technology segment.
The Domayne® brand name was launched in May 1999 and currently has 12 franchised complexes in New South Wales, 1 in the Australian Capital Territory, 3 in Queensland and 2 in Victoria. Domayne® franchised complexes offer a contemporary range of furniture, bedding, computer and electrical products.
The Joyce Mayne® brand name was acquired in July 1998 with 7 stores of which 6 were converted to Domayne® franchised complexes in May 1999. As at 30 June 2016, there were 6 Joyce Mayne franchised complexes, 2 in New South Wales and 4 in Queensland.