24 Nov

2021 AGM Chair Address & Managing Director Presentation

Wednesday , 2 4 November 2021 2021 AGM Chair Address & Managing Director Presen tation IXUP Limited (ASX: IXU) (“ IXUP ” or the “ Company ”) attaches the following documents in relation to FY2021 Annual General Meeting: • Chair Address from Mr Ju lian Babarczy; and • Managing Director / CEO Prese ntation from Mr M a rcus Gracey. This announcement has been approved for release by the Board of IXUP. - ENDS - For enquiries regarding this release please contact: IXUP Investor Relations Mr Marcus Gracey Julian Maguire Managing Director/CEO Executive Director – The Capital Network contact@ixup.com julia@thecapitalnetwork.com.au +61 2 8206 8888 +61 02 8999 3699 About Acxiom Acxiom® is a customer intelligence company that provides data - driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and t he ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit acxiom.co.uk . About IXUP IXUP Limited (ASX:IXU) (pronounced ‘eyes up’) is a pioneering technology company that specialises in analytics over data that remains encrypted. IXUP’s privacy preserving analytics platform can help solve important research, business and policy problems by allowing data sets from different parties to be combined and analysed in a secure environment with full control. While c onventional encryption techniques protect data when it is stored or in transit, they fail to protect data when it is in use. The IXUP platform uses advanced encryption and compute techniques including homomorphic encryption, that enables analytics over dat a without ever needing to decrypt it, preventing data from being vulnerable to loss and misuse. To learn more, please visit: www.ixup.com . IXUP’s registered address is Level 3, 223 Liverpool Street Darlinghurst NSW 2010 . IXU P Limited Chair ’ s 2021 AGM Address Dear Fellow Shareholders, On behalf of the Board of IXUP Limited ( IXUP or the Company ), I am pleased to have the opportunity to address you as part of the IXUP 2021 Annual General Meeting. The past year has been one of purpose driven transformation, characterized by substantial change and a repositioning of the Company for future growth. Purpose driven transformatio n In November 2020, the Company undertook a significant restructure of its Board and Management, culminating in my appointment as Non - Executive Chairman and the appointment of Marcus Gracey as Chief Executive Officer and Managing Director. We also announ ced the appointment of key strategic advisor, Matt Davey and his firm Tekkorp Capital LLC ( Tekkorp ), with the express aim of delivering high impact strategic and expanded industry opportunities for IXUP at both the product and corporate levels with core fo cus on opportunities for IXUP’s technology in the global gaming and wagering sector . These leadership changes precipitated a thorough review of IXUP’s strategic aims, involving a rapid and deep assessment of IXUP’s core proprietary technology assets and i ts commercialisation strategy. The first outcome of this review was the conclusion that the core IXUP technology stack is unique and world leading; addresses many of the key needs of a data - empowered world; and is ideally suited to service the anticipated growth in demand for data collaboration capability in both private and public entities across multiple industries all over the globe. If there was any identified criticism of the IXUP tech stack, it was that it served only the highest encryption needs fo r potential clients and was therefore potentially addressing a narrower set of use cases than was optimal, notwithstanding that it solves the data collaboration problem elegantly and to the highest known compliance standards, delivering best in class encry ption technology. The second outcome of this review was the identification of a clear need to transform IXUP’s go - to - market model including (among other things) removal of complexity from and reducing the length of, its product sales cycle. It was dete rmined that this historical sticking point could best be overcome by a transition to an integrated model under which IXUP’s unique technology stack can be utilised as a commercial enabler within an existing technology deployment servicing existing customer s, rather than as a stand - alone product. Preparing for future growth With these observations front of mind, the Company was introduced by Tekkorp to UK - based DataPOWA Limited ( DataPOWA ), which was in the early stages of disrupting the global sports spo nsorship valuation and marketing industry through the commercialisation of its SaaS - based sports sponsorship AI driven valuation tool, the POWA Index. Collaboration discussions quickly led to the co - development of the POWA Index 2.0 product, which seamles sly blended the POWA Index and IXUP’s core data collaboration offering. A deeper review of the DataPOWA business identified a compelling opportunity for IXUP to not only partner with, but to own, the DataPOWA business. I am pleased to say that IXUP has s ince acquired 100% of the shares in DataPOWA, with IXUP shareholders overwhelmingly supporting this acquisition at the recent Extraordinary General Meeting, placing IXUP in the box seat to profit from the expected successful commercialisation of DataPOWA’s sports data - related product offerings, as well as our co - created sports data products. The next strategic imperative was to broaden the product offering of IXUP’s data collaboration technology stack, to include the existing high end encrypted use cases, as well as some broader market, lower security offerings. This apparent gap was elegantly solved with the opportunistic acquisition of the intellectual property and associated technology assets of well - known Australian data collaboration business, Data Re public Pty Ltd ( Data Republic ), which IXUP was able to acquire at a fraction of the significant capital expended by Data Republic to develop and deploy the assets acquired due to the stressed financial position that Data Republic had found itself in. The D ata Republic technology offering provides for a plug - and - play addition to IXUP’s higher end encryption data collaboration tools, providing a world - class and unmatched end - to - end solution offering for IXUP in the data collaboration marketplace. We have sin ce, post the reporting period, commenced discussions with several of Data Republic’s previous customers to transition them to IXUP, with initial success including a US based health insurer. We established a US beachhead, IXUP Inc., to support this importan t US client and to facilitate the planned expansion of our global sports data and other data collaboration initiatives. IXUP now has these separate technology products working together and offered into market as a package solution. Through a mix of discip lined strategic thinking, and some serendipity, IXUP has effectively plugged the identified strategic gaps far sooner and more completely than we had initially expected. Underpinning and driving all this change has been the committed and effective work of the entire IXUP team. The challenges and change that have been effectively dealt by the team has been tremendous and their loyalty and passion for solving the data collaboration problem is to be admired. Our people are our most valuable asset and source for sustained success. I thank each and every member of the IXUP team for accepting the challenge and stepping up to help rebuild the value of IXUP and to ensure the path to future growth that is now in front of us. There is much left to do, but we have the people to do it. Outlook As we emerge from this period of deep introspection and transformation, the corporate strategy in the short term is simple: monetise and grow, and to that end we are developing commercialisation and execution strategies that we hope will quickly demonstrate the value of IXUP’s exciting, world class technology suite. In the medium and longer term, we remain on the lookout for strategic acquisition opportunities that will augment our existing business offerings as well as our d esire to continue to grow into the global sports data industry, which we see as strongly aligned to our core technology and commercialisation efforts and most importantly, a likely avenue to significant shareholder value creation. Finally, I thank all our loyal shareholders, our various advisors, my fellow Directors, and other stakeholders for their ongoing support over the past year and look forward with optimism to the future of IXUP as a global technology company. Regards Julian Babarczy Non - Executive Chairman IXU P Limited Managing D irector / CE O 2021 AGM Presentation AGM 2021 A New Foundation For Growth ASX:IXU • [Pronounced: ‘Eyes up’] I X U P L I M I T E D | NOVEMBER 2021 Aug 2021 Data enrichment partnerships commenced to develop data market April 2021 DataPOWA – POWA index acquired and added IXUP core technology capability to create 2.0 POC 2019 Homomorphic Encryption GEO mapping SaaS / PaaS Go - to - market process underway with refreshed company strategy August 2021 IXUP ISO Accreditation 2018 SOC 2 Compliant 2020 DataPOWA Ltd acquisition July 2021 July 2021 Acquired Data Sandbox and added core IXUP technology capabilities and deployed to customers Data Republic technology acquisition June 2021 Onboarding of major enterprise clients underway Activating global channel partners September 2021 October 2021 Application of core IXUP technology capability to ethical gaming and wagering Vertical integration and focus on sports data markets commenced Market roll - out underway October 2021 A New Foundation ABOUT Technology Capability Enhance existing products Build new products Secure data market Technology licensing Our business model 3 We leverage our technology capability into products and lucrative markets ABOUT Revenues from reselling data Licensing and profit - sharing revenues Licensing and profit - sharing revenues Licensing and profit - sharing revenues OUR REVENUE OUR REVENUE 4 SIGNIFICANT MARKET OPPORTUNITIES Target markets and customers Est. Global Market size AUD Source: Statista 2021 $27b $164b $30.1t $7.9t $13.6t $341b $38b $630b $362b Initial Target Markets Sports Sponsorship Sports Gaming & Wagering Insurance Banking & Finance Health Professional Services / Consulting Government Aviation Real Estate Customers Path to market IXUP Vertical Integration accelerated with strategic advisors IXUP Commercialisation partners Technology capabilities and products POWA index / POWA index 2.0 Sandbox & Engine IXUP vertical integration and focus on lucrative sports data markets with strategic advisors ? Strong and immediate opportunities ? Focus and engagement ? Next most accessible opportunities ? Looking at best path to segment ? Clear value propositions ? On our watchlist Matt Davey Director & CEO, TEKKORP 5 Ian Penrose Non - Executive DIRECTOR, Playtech US - based Australian - born online wagering entrepreneur Non - Executive Director / major shareholder, BetMakers Technology Group Limited (ASX:BET) Director & Chief Executive Officer – Tekkorp Digital Acquisition Corp (NASDAQ: TEKK) President / Founder Tekkorp Capital LLC Introduced DataPOWA & GeoComply opportunities to IXUP Founded NYX Gaming in 2011, which he successfully built and sold to Scientific Games for US$630m Renowned investor and advisor in the US gaming industry Sponsor of two wagering focused SPACs Provides valuable commercialisation insights and strategic M&A opportunities to IXUP for US - focused opportunities UK - based online gaming and wagering entrepreneur, executive and director Experienced CEO of London Stock Exchange (LSE) listed sports, media and wagering - related businesses Non - Executive Director of LSE - listed Playtech, the world’s largest sports betting and gaming software company Previous CEO of global wagering tech business Sportech Chairman of DataPOWA Limited Provides significant European network to assist with commercialisation and strategic acquisition opportunities Strategic consultant to IXUP TECHNOLOGY ADVISORS Sports & iGaming 6 Environmental Social Governance Do good Influence positive impact Do no harm Act responsibly Projects Ethical Gaming & Sports Integrity Build strong, long - term, value - adding relationships Diversity, equity and inclusion through fair and ethical treatment Strategic Roadmap and objectives to drive revenue and shareholder value Committed to managing business assets and processes in support of crucial governance principles Developing technology solutions and partnerships for social and economic value Effective and efficient management of resources to reduce environmental impacts and financial costs ESG Environmental Value Social Value Law & Regulation Shared Value Economic Value Our Team ABOUT This presentation has been prepared by IXUP Limited (“IXUP” or the “Company”) based on information available to it as at the date of this presentation . The information in this presentation is provided in summary form and does not contain all information necessary to make an investment decision . This presentation is not a prospectus and does not constitute an offer, invitation, solicitation or recommendation with respect to the purchase or sale of any security in IXUP, nor does it constitute financial product advice or take into account any individual’s investment objectives, taxation situation, financial situation or needs . An investor must not act on the basis of any matter contained in this presentation but must make its own assessment of IXUP and conduct its own investigations . Before making an investment decision, investors should consider the appropriateness of the information having regard to their own objectives, financial situation and needs, and seek legal, taxation and financial advice appropriate to their jurisdiction and circumstances . Although reasonable care has been taken to ensure that the information included in this presentation is accurate and that the opinions expressed are fair and reasonable, no representation or warranty, express or implied, is made as to the fairness, accuracy, completeness or correctness of the information, opinions and conclusions contained in this presentation . To the maximum extent permitted by law, none of IXUP, its officers, directors, employees and agents, nor any other person, accepts any responsibility and liability for the content of this presentation including, without limitation, any liability arising from fault or negligence, for any loss arising from the use of or reliance on any of the information contained in this presentation or otherwise arising in connection with it . Legal disclaimer Forward looking statements This presentation contains certain forward - looking statements that are based on the IXUP management’s beliefs, assumptions and expectations and on information currently available to management . Such forward looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results or performance of IXUP to be materially different from the results or performance expressed or implied by such forward looking statements . Such forward looking statements are based on numerous assumptions regarding the Company’s present and future business strategies and the political and economic environment in which IXUP will operate in the future, which are subject to change without notice . Past performance is not necessarily a guide to future performance and no representation or warranty is made as to the likelihood of achievement or reasonableness of any forward - looking statements or other forecast . To the full extent permitted by law, IXUP and its directors, officers, employees, advisers, agents and intermediaries disclaim any obligation or undertaking to release any updates or revisions to information to reflect any change in any of the information contained in this presentation (including, but not limited to, any assumptions or expectations set out in the presentation) . This document has not been subject to external auditor review . 7 THE FINE PRINT IXUP LIMITED MEDIA ENQUIRIES Managing Director & CEO Marcus Gracey +61 2 8206 8888 contact@ixup.com www.ixup.com The Capital Network Julia Maguire +61 2 8999 3699 julia@thecapitalnetwork.com.au This announcement has been approved for release by the Board of IXUP

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