MSL Solutions (ASX:MSL)

Pat Howard
CEO
Market Cap (AUD): 37.87M
Sector: Information Technology
Last Trade (AUD): 0.115 +0 (+0%)
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1. About

MSL (ASX:MSL) creates the system that connects a businesses’ point of sale software to the rest of its operational software. Over the past 10 years, MSL systems have been transforming the sports, leisure, and hospitality sectors globally, with some of the world’s most iconic sports, entertainment companies, and PGAs relying on MSL every day. By connecting the disparate parts of back-end software into one cohesive system, MSL enables its clients to make great customer experiences even greater.

MSL is built on technology developed across a suite of industries and scales, with the platforms the company has acquired including; Verteda, GolfBox, InfoGenesis, Pricap, and Golf Computer Systems. This has enabled the company's development team to draw upon a great breadth of point of sale and customer experience software to create a system that provides a single view of the customer across a multitude of industries.

With a single view of the customer, MSL removes the silos that traditionally exist across the operational layer and empowers operators to perform the appropriate strategic analysis required to deliver better products and services and new levels of brand loyalty in real-time. In a complex and competitive environment, these insights optimise operations, tailor sales, and marketing strategies and provide best practice on how to positively impact the bottom line.

MSL customers achieve this with MSL Connect, the industry-first collaboration platform. They can select one or more modules and increase their footprint as they develop the intentional customer experience. The open API network amplifies their technology investment as MSL partners with leading technology vendors to ensure that customers create operational efficiencies.

2. Business model

3. Strategy

4. Markets

5. Competition

6. History

7. Team

8. Financials

9. Risk