PRT Company Limited (ASX:PRT)
Prime Media Group Limited (ASX:PRT) is the leading television network operator in its broadcast markets. It makes a significant investment in local news programming and provides valuable community airtime sponsorships to support and assist community endeavours.
Reaching a potential audience of more than 5.5 million people, Prime's viewing area covers regional northern and southern New South Wales, the Australian Capital Territory, Victoria, the Gold Coast area of south eastern Queensland and all of regional Western Australia.
Prime owns (in a joint venture arrangement with WIN Television) free-to-air commercial television licences in Mildura and regional Western Australia, where it broadcasts Nine Entertainment programming. Prime Media Group also owns and operates the data-casting television service, iShopTV.
Prime Media Group is a significant employer of regional Australians with offices stretching from the Gold Coast, throughout many major cities and towns in regional NSW and Victoria, and across regional Western Australia to Geraldton.
Prime's revenues are sourced from television advertising air time. Sales teams based in the capital cities service major national advertisers. In regional Australia, Prime's local sales teams work collaboratively with local clients to provide them with the most powerful and influential advertising opportunity in regional Australia. Prime's national sales division, Seven Affiliate Sales, also represents Seven Queensland and TVNZ in Australia