Payright Limited (ASX:PYR)
Payright Limited (ASX:PYR) provides in-store credit, point of sale and online BNPL payment options via participating merchants, enabling consumers to make a purchase through an approved Merchant, and to pay for the product or service over time based on agreed loan repayment terms.
Payright specialises in higher-value purchases of between $1,000 and $20,000 with an average transaction value of approximately $3,000, which represents a key pointofdifference in a rapidly growing sector.
Payright supports both its Customers and Merchants to structure affordable payment plans that give Customers the ability to select a repayment term best suited to their circumstances ranging from between 2 months and up to 60 months for larger purchases. With the BNPL category being primarily retail-focused, Payright’s higher price-point offering lends itself to a diverse and growing range of Merchants in a wider range of industry types. Payright believes many of these industry types are otherwise underserviced by the BNPL sector.
Payright’s Merchants include the following industries:
- Home improvement
- Health and beauty
Australians and New Zealanders are increasingly looking for ways to spread the cost of purchases over time and are increasingly comfortable and proficient with digital payments and BNPL solutions. Customers want clear, simple and transparent payment plans and have shifted away from traditional credit cards and other interest-bearing products. Zero interest payment plans such as that offered by Payright also provide customers with a budgeting tool to help manage their spending. In addition to providing Customers with the ability to spread the cost of purchases over time with affordable and transparent payment terms, Payright supports Merchants in being able to offer their customers more items into each sale, representing a significant opportunity to drive incremental business.