Shaver Shop Group Limited (ASX:SSG)
Shaver Shop Group Limited (ASX:SSG) is an Australian speciality retailer of personal grooming products. The Group aspires to be the market leader in all things related to hair removal.
With 120 owned and franchised stores across Australia and NZ and an ecommerce platform, the Group provides customers with a wide range of products, the highest level of customer service and competitive prices. Shaver Shops main product categories include electric shavers, clippers, trimmers, hair styling, female hair removal and mens and women's wet shave items.
The Group was established in 1986 as a service centre for mens electric shavers, offering spare parts and repairs. Since then the Group has grown to become a market leader in hair removal and personal grooming for both mean and for women, with no significant direct competitor providing Shaver Shop's full product offering. Growth has been achieved by evolving the business model to appeal to a wider demographic, a well-considered store rollout program, a disciplined franchise store buy-back program, and investment in the growth of the Group's online platform.
As the leading pure-play retailer in its category, where possible Shaver Shop seeks to work closely with global manufacturers to source the latest products, many of these on an exclusive basis.
Shaver Shop is focused on organic growth (including the buy-back of franchised stores) rather than acquisitions. This allows the Group to steadily and strategically expand its geographic footprint while maintaining a consistent offer and experience.
Market demand for hair removal and personal grooming products is underpinned by long term structural drivers, such as the increased consumer desire to look and feel good, as well as continued product innovation.