Universal Store Holdings Limited (ASX:UNI)
Universal Store (ASX:UNI) is a specialty retailer of youth casual apparel. The Company operates 65 physical stores across Australia and a fast-growing online store. Universal Store retails a curated range of third party branded products, supported by a range of private brand products.
Universal Store offers a curated and constantly evolving range of youth casual apparel, footwear and accessories to the target 16-35 year old customers.
The Company’s strategy is to source products from a broad range of in-demand third party brands, supported by a private brand offering.
Universal Store’s team of buyers utilise store feedback and trend research (via social media, youth fashion observations and overseas fashion collections) to identify in-demand third party products and brands. The third party branded range evolves constantly, ensuring it remains relevant and reflects current consumer tastes.
Private brand products comprise five Company owned brands, which aim to fill range gaps and complement third party branded offerings. These products can be designed in-house and manufactured by third parties.
Universal Store’s products are sold in its physical stores throughout Australia and via a fast-growing online store. The Company’s strategy is to operate stores in prime positions in major shopping centres, which benefit from high traffic flow. Stores can be opened in 9-11 weeks from commercial terms being agreed.
Stores are staffed by carefully screened, well trained and knowledgeable employees who assist customers in the buying process, offering outfitting advice and seek to provide an inclusive store environment. The Company’s high customer service model is one point of differentiation in the retail market, particularly compared with pure-play online retailers and department stores.
Physical stores are complemented by a fast-growing online store. Together, they operate in tandem to deliver an omni-channel shopping experience.