Viva Leisure Limited (ASX:VVA)
Viva Leisure (ASX:VVA) operates health clubs (gymnasiums) within the health and leisure industry. Viva Leisure’s mission is to connect health and fitness to as many people as possible and aims to provide its members with affordable, accessible and awesome facilities.
Viva Leisure offers customers several different membership options and a range of different types of facilities from big box fitness facilities to boutique fitness facilities.
The Company operates over 40 health clubs within the Australian Capital Territory, New South Wales, and Victoria with the majority operating under the Club Lime brand.
Brand Philosophy – Viva Leisure has built its brands on passion and the belief that first-time gym users and casual fitness members can achieve their personal fitness goals in a supportive and non-intimidating environment.
Through the Company’s Club Lime brand, Viva Leisure has become recognised in its market as a brand that stands for value, quality and a club or community atmosphere. This is why that brand name omits the words ‘fitness or health club’ and is simply known as Club Lime.