YPB Group Limited (ASX:YPB)
YPB Group Limited (ASX:YPB) is an Australia-based product authentication and consumer engagement solutions provider.
The Companys proprietary smart phone enabled technology allows consumers to confirm product authenticity.
The combination of YPBs smart phone authentication solutions and its SaaS Connect platform, creates smart product packaging, opening cost-effective, digital, and direct marketing channels between brands and their consumers.
Connect also gathers actionable data on consumer preferences. It can then host tailored marketing campaigns directly back to the scanning smartphone.
YPB is currently focused on the rapidly growing Australian, South East Asian and Chinese markets. Its focus is dairy, cannabis, alcohol and cosmetics where the viral growth of fake products, particularly in Asia, affects brand value and endangers consumers.