Bell Equipment Limited (JSE:BEL)

Leon Goosen
Group CEO
Market Cap (AUD): 1.08B
Sector: Industrials
Last Trade (AUD): 11.26 +0 (+0%)
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1. About

Bell Equipment Limited (JSE:BEL) is a leading global manufacturer, distributor and exporter of a wide range of heavy equipment for the construction, mining, quarrying, sugar, forestry and waste handling industries worldwide.

The Articulated Dump Truck (ADT) is the group’s core product and Bell is acknowledged globally as an ADT specialist for its ongoing innovations and the class leading performance of its ADTs.

Machines are marketed, distributed and supported, both locally and internationally, through a wide network of branches and independent dealers.

The group has also strengthened its trading base through strategic alliance agreements with other global companies and is an appointed distributor in selected African territories representing several leading international brands with almost 200 products well suited to all applications.

As a South African company that employs locally, Bell Equipment is an integral part of the communities in which it operates and takes its responsibilities as a corporate citizen seriously. The group purchases from local suppliers wherever possible and invests in meaningful outreach opportunities with a particular focus on education, training and development both internally and externally.

Bell manufactures and operates globally with machines in over 80 different countries worldwide. The company values its global support network, which supplies equipment solutions, ancillary products and after sales services. This network is, in turn, supported by a robust OEM structure to ensure efficient lines of communication between end users of the product and the group globally.

2. Business model

3. Strategy

4. Markets

5. Competition

6. History

7. Team

8. Financials

9. Risk