British American Tobacco (JSE:BTI)
British American Tobacco (JSE:BTI) is a leading, multi-category consumer goods company that provides tobacco and nicotine products to hundreds of millions of adult consumers worldwide.
For decades, the company has built its business on meeting the preferences of adult smokers with leading cigarette brands, superior products and market-leading innovations. That remains the case today because cigarettes are still at the core of its business. They continue to be used by millions of adult smokers, despite the well-known health risks of smoking.
However, our world is changing.
It is widely accepted that most of the harm associated with tobacco is caused by inhaling the smoke produced by the burning of tobacco. That is why the company is dedicated to the development and sale of alternative tobacco and nicotine products that don’t burn tobacco.
An unprecedented confluence of technology, societal change and public health awareness has created a unique opportunity to make a big leap forward in the company's long-held ambition to provide its consumers with new categories of potentially reduced-risk products.
Indeed, this is reflected in its corporate purpose today – to build A Better Tomorrow by reducing the health impact of its business through offering a greater choice of enjoyable and less risky products for consumers.
With its global scale and the strength of its commitment, the company is perfectly positioned to capitalise on this ambition: providing adult consumers with more choice, more innovation and potentially less risk.
British American Tobacco believes that by providing a range of high quality, innovative products, many millions of smokers will increasingly make the choice to switch.
Today, its portfolio of cigarette brands is complemented by a growing range of potentially reduced-risk products, which include:
- Tobacco heating products.
- Vapour products.
- Modern oral products, including tobacco-free nicotine pouches.
- Traditional oral products, including moist snuff and snus.