14 May - 3 min read

Trading Statement

Trading Statement

(Incorporated in Republic of South Africa)
Registration number: 1968/011249/06
JSE share code: EMH        IZIN: ZAE000208898
JSE share code: EMN        IZIN: ZAE000209524
(“eMedia Holdings” or “the Group”)


In terms of section 3.4 (b) of the JSE Limited Listings Requirements, companies are
required to publish a trading statement as soon as they are reasonably certain that the
financial results for the current reporting period will be more than 20% different than
that of the previous corresponding period.

Earnings and headline earnings per share for the year ended 31 March 2021 is expected
to vary from those reported in the prior year ended 31 March 2020 within the following

 Measure            31 March 2021     31 March 2021     Restated* 31      As previously
                    Expected range    expected% YoY     March 2020        reported 31
                    cents per share      movement       cents per share   March 2020
                                                                          cents per share
 Earnings per       14 and 18         103.29 – 104.23   -425.94           -425.94
 share will
 increase to a
 profit per
 Earnings per       19 and 27         104.49 – 106.38   -423.47           -424.31
 share from
 will increase
 to a profit per
 Loss per share     -6.55 and -7      165.18-183.38     -2.47             -1.63
 will increase
 Headline           14 and 18         -58.01—46.01      33.34             33.34
 earnings per
 share will
 Headline           20 and 27         -43.13—23.23      35.17             34.34
 earnings per
 share from
 will decrease
 Headline loss      -6.7 and -7.05    266.12-285.24     -1.83             -1
 per share from
 will increase

*Prior year restated to account for the impact of discontinued operations of Silverline
The eMedia Holdings group has had a very good year given the very tough economic climate
brought upon the entire world by the COVID-19 pandemic. The increase in the earnings per
share and earnings per share from continuing operations are due to the significant write
off of goodwill in the prior year.

The group did show a decline in headline earnings per share both continuing and
discontinuing, this was on the back of a total television advertising market that has
declined by 15.70% or close on R700 million and a film market that came to a standstill
during the pandemic. The impact of the pandemic was especially felt by the Group in the
first part of the financial year but the second half of the year saw the Group perform
better than prior year and better than the targets that were set. In general, the group’s
media sales team performed better than the market throughout the year and in the last
six months outperformed the prior year almost every month. For no further write-off in
goodwill to occur shows how strong the group ended the year despite the pandemic
continuing to plague the country.

The financial information on which this trading statement is based, has not been reviewed
or reported upon by the Group’s auditors.

The Group’s results for the year ended 31 March 2021 are scheduled to be published on
or about 28 May 2021.

14 May 2021

Investec Bank Limited

Date: 14-05-2021 05:45:00
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