Homechoice International plc (JSE:HIL)

Gregoire Lartigue
Group CEO
Market Cap (AUD): 2.73B
Sector: Consumer Services
Last Trade (AUD): 25.55 +0 (+0%)
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1. About

HomeChoice International plc (JSE:HIL) is an investment holding company which owns the largest home-shopping retailer in southern Africa, selling homeware and financial services to the middle-income mass market. The Group operates two businesses:


Offers an extensive range of household textiles and homeware merchandise, and fashion products under private label brands supplemented with a broad range of well-known external brands. Personal electronics are offered under the FoneChoice brand.

For more about the HomeChoice brand and product offering see www.homechoice.co.za

Financial Services

FinChoice offers a range of financial services that are easy-to-use, convenient and innovative. These include (but are not limited to):

  • A MobiMoney facility of up to R10 000 with value added services such as airtime, data and electricity.
  • Personal loans of up to R40 000 – repaid over 1 to 36 months.
  • Personal or Family Funeral Cover – for up to R50 000 per person.

Visit www.finchoice.co.za to learn more.

The group has a global intent with operations in South Africa and Mauritius through two main subsidiaries:

HomeChoice South Africa

HomeChoice South Africa manages the Retail operations primarily through the HomeChoice brand to customers based in South Africa and the neighbouring countries. The group's FinChoice brand provides personal loans and insurance products to South African Retail customers.

HomeChoice Mauritius

HomeChoice Mauritius manages the Financial Services operations primarily through the FinChoice brand to customers based in South Africa and the neighbouring countries. It also manages the short-term personal insurance business.

2. Business model

3. Strategy

4. Markets

5. Competition

6. History

7. Team

8. Financials

9. Risk