Long4Life Limited (JSE:L4L)

Brian Joffe
CEO
Market Cap (AUD): 2.66B
Sector: Financials
Last Trade (AUD): 315 -9.7 (-3.08%)
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1. About

Long4Life Limited (JSE:L4L) is a lifestyle-themed group that is invested in a portfolio of assets which incorporates retail, wholesale, manufacturing, service, merchandising, distribution and e-commerce. 

Long4Life plans to invest in businesses with attractive growth prospects, led by strong, entrepreneurial-minded management teams. The Board, who collectively have a wealth of operational and deal-making experience across various industries, are responsible for capital allocation and play an active role in identifying, approving and executing attractive investment opportunities.

Long4Life intends taking a long term view on its chosen investments, while retaining the flexibility to dispose of investments which no longer meet its investment criteria. The businesses operate within three core divisions, each with their own decentralised management teams: 

Sport and Recreation

The journey into the life of an average South African family began in 1986 when the first Sportmans Warehouse opened its doors to the public in Rondebosch, Cape Town. This business has since become the leading specialist sports and outdoor goods retailer, trading countrywide through the Sportsmans Warehouse and Outdoor Warehouse brands.

The growth of this division has been underpinned by its retail model which ensures that all the stores cover a large area and offer scale, diverse brands and technical expertise. Dedicating a retail environment to the active sporting and outdoor enthusiast, providing customers with quality branded merchandise at competitive prices. Group stores house private in-house labels as well as local and international brands.

The strong and dynamic management team has played a significant role in the development of the company, establishing a formidable footprint in South Africa. The team's sectoral experience over many years and their ongoing research has ensured that changes in market trends are anticipated ahead of time and responded to in an effective manner that protects the group's market position and capital base.

Beverages

Inhle Beverages

Inhle Beverages is a co-packing manufacturer dedicated to the production of beverages. The company specialises in the bottling of carbonated soft drinks, energy drinks and natural mineral water. Products are produced in PET and cans. Inhle produces both branded and private label products for its customers. It has access to one of the best natural water sources, and also has access to municipal water supply for the manufacturing of soft drinks.

Chill Beverages

Chill is a leading producer, packer and distributor of a range of beverages and is based in the Western Cape with storage and distribution facilities located in major cities across South Africa. Chill provides a fully integrated in-house business platform from product conception and development, through production, to sales and marketing. Chill has an experienced and innovative management team. Chill owns a portfolio of recognised brands, including Score Energy, Fitch & Leedes, Bashews and Country Club, amongst others. Its operating facility produces beverages in cans, glass and PET and is located in Stellenbosch.

Personal Care and Wellness

Sorbet Group

The Sorbet Group includes health, beauty and grooming franchises across South Africa. The group offers a range of professional beauty therapy treatments, as well as premium body and skincare products for women and men.

The business operates through various store formats including Sorbet Salon (for all-round beauty therapy), Sorbet Nail Bars (nail treatments), Sorbet Dry Bar (express hairstyling), Sorbet Man (men's grooming) & Candi & Co (ethnic hair treatments and hairstyling). Sorbet's first store opened in 2005 and has grown to over 220 franchised salons in South Africa.

Lime Light

Lime Light is an import distribution company positioned in the hair, beauty and wellness sector, targeting both the professional industry as well as select retail markets. Lime Light offers a comprehensive range of products for all needs within the industry from small salons to the largest day spas. Lime Light management have vast experience in the sector and is looking to further develop itself with international brands both in the retail and professional space.

ClaytonCare Group

The ClaytonCare Group is an innovative and cost-effective healthcare services provider that provides centres of excellence for early rehabilitation of the medically complex, ventilated patient and the post-surgery recovery patient. This provides a cost effective alternative to funders and they are able to offer members equivalent to acute hospital care with better outcomes due to the integrated multi-disciplinary team approach.

2. Business model

3. Strategy

4. Markets

5. Competition

6. History

7. Team

8. Financials

9. Risk