Libstar Holdings Limited (JSE:LBR)

Andries van Rensburg
Market Cap (AUD): 3.61B
Sector: Consumer Goods
Last Trade (AUD): 5.45 +0 (+0%)
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1. About

Libstar Holdings Limited (JSE:LBR) is a producer and marketer of quality products for the Consumer Packaged Goods (CPG) market in South Africa and the rest of the world. 

The group was founded in 2005 to acquire and grow operations in the CPG industry. Over the years, the group's growing, diverse family of companies has come to offer an assorted range of brands and products that can be classified into various brand solutions which together generate more than 80% of group revenue. These include:

Dealer Own Brands and Private Label Brands

Dealer Own Brand (DOB) products are differentiated in terms of quality, packaging, specifications, appearances and product benefits. DOBs are often positioned as the best offering to the customer. Private label products are a more cost-effective alternative to branded products. Clients include Shoprite, Woolworths, Massmart, Clicks, Spar, Spinneys Food, Pick n Pay, Fruit & Veg City, OK, Boxer, USave, Trader Joe's, Checkers, Loblaw, Crystal Valley, Simple Truth and The Kitchen.

Libstar Brands

Many Libstar brands, including Lancewood, Denny, Goldcrest and Cook ’n Bake, are well-recognised brands in South Africa. These are produced by the group and marketed and sold under labels and trademarks that are proprietary to the group or produced, supplied and marketed by it under licence agreements with a brand owner. Other Libstar brands include Cape Herb & Spice, Cani, Cecil Vinegar Works, Natural, Preem, Khoisan Gourmet, Cartwrights and Easyclean.

Principal Brands

The group represents several well-known international brands in South Africa. It sources, imports, markets and distributes principal brands under a purchase or distributorship arrangement between the group and the owner of the brand. Principal Brands allow Libstar to offer premium international brands to the South African market, as many of these are imported, marketed and distributed from European, Asian and American food manufacturers. Brands in this category include Kiri, Lurpak, McIlhenny Tabasco, Maille, Kikkoman, The Laughing Cow, Bel, San Benedito, Bonne Maman, Granoro, Act II, Safari, Villani, DiNapoli, Ong's, Hipp Organic, NCP Yeast, Zanetti, Castello, and Robertsons.


Through its world-class manufacturing capabilities, the Libstar family of companies also offers services to some of the most recognised and revered household-name brands and leading companies in the food-service industry in South Africa via:

Outsourced Manufactured Solutions

Outsourced Manufactured Solutions is a “business-to-business” service. The group manufactures a range of quality products for other businesses which, in turn, on-sell those products to retailers and consumers. Clients of this division include Unilever, Nestle, Tiger Brands (JSE:TBS), County Fair, Pioneer Foods, Mrs H.S. Balls Chutney, Maggi, All Gold, Koo, Crosse & Blackwell, Pringles, Kellogg's and Freddy Hirsch.

Food Service Solutions

Libstar focuses on product innovation through the world-class manufacturing of custom-made products for leading companies in the food service industry. These include quick service restaurant chains and South African family restaurants. Clients of this division include, McDonalds, KFC, Nandos, Domino's and Spur Steak Ranches (owned by Spur Corp JSE:SUR)

2. Business model

3. Strategy

4. Markets

5. Competition

6. History

7. Team

8. Financials

9. Risk