Tiger Brands Limited (JSE:TBS)
Tiger Brands Limited (JSE:TBS) is one of Africa's largest, listed manufacturers of fast-moving consumer goods (FMCG). The company's core business includes manufacturing, marketing and distributing everyday branded food to middle-income consumers. Tiger also distributes leading brands in the home, personal care and baby sectors. The company impacts lives every day with its iconic, award-winning brands. Consumers in South Africa spend 10% of their annual total spend on Tiger products and the company is confident that its iconic brands will continue to add value to the lives of consumers.
Tiger Brands targets best-in-class profitability, underpinned by a cost-conscious culture as well as environmental, social and governance principles to drive shared value creation.
The company has leading positions in most categories and its brands are well-entrenched with consumers in South Africa. Beyond its core market, South Africa, the company has built a sizeable export business for its products throughout Africa including a successful operation in Cameroon. The company's Africa strategy builds on a clear approach to market segmentation in its established and untested markets, and a structured approach to winning in trade in prioritised product categories in its identified key markets.